Spooky Dials Market, Covent Garden

Design Process

We started with bold, spooky visuals to set the tone for the event. Our design team explored cog elements that linked to Meantime's branding but with a spooky twist. We refined these assets to have a consistent style that could be carried through to other design requirements later in the project.

Bringing the campaign identity to life with a partnership lockup was an essential step. Taking a creative spin on the Meantime brand font but continuing the style set from our asset creation seemed like the right move to pull this all together.

Once we had the event lockup set and a range of assets / elements to play with, we created a pattern repeat that was to be used across print and digital materials. Adding instant recognition and consistency to the campaign.

Printed T-Shirts

We designed and screen printed glow in the dark t-shirts in-house to be won as prizes in a claw grabber machine that was positioned inside Seven Dials Market. Customers would receive a play token for the game once they purchased a Meantime beer at the bar.

Signage

We transformed a branded the Seven Dials Market photo booth into a 'Scream Shot Booth. This along with the other branding elements like the claw machine and signage that you can see below really tied everything together nicely.

Content Creation

To drive engagement and build anticipation for the takeover, we created a suite of social media assets for Meantime Brewing and Seven Dials Market to collaborate on. These included static graphics , animations and high-contrast flash photography .