Fuller's London Pride Spin to Win Campaign

What was the campaign?

Over the Six Nations Championship, 2,000 Fuller’s pubs would ‘activate’ with a box of POS marketing material kits to promote a 'Spin to Win' game to engage drinkers and fans during the rugby fixtures.

Design & Printed Products

The POS kits included paper-based print, signage and branded rugby balls that were all designed, produced and distributed by Vektor.

Our design team made sure every element of the Fuller's London Pride branding was looked after and correctly applied to whatever print production needs were required. This consistency and attention to detail is what we strive for and remained throughout the whole campaign.

Spin to Win App

Our web development team built a custom-made Spin to Win web app that pubgoers were directed to play via the QR codes we designed into the printed marketing material

The game is a feature-rich instant gratification winning mechanism. Players would get 3 spins and prizes were distributed along a timeline within specified windows.

Each spin would give the user a chance to win rugby-based prizes including tickets to the Premiership Rugby Final and branded merchandise that we produced and shipped out directly to the customer.

With this content and a library of assets already created from the POS kits, our design & digital team had everything needed to build a captivating digital marketing campaign.

We used this content across the Fuller's London Pride website, email lists and social media platforms. We also supplied a bank of assets to the 2,000 Fuller's pubs so they could support the campaign across their channels too and increase awareness.